Sunday, July 20, 2008

CMJ Sampler




It had been a glorious sunset on the mountains. One of those days when majesty and glory seem to be in the fresh scarlet lit air. It was a day for discovery and I wanted to find some new music, a new band to listen to and share with my friends. I went to that awe-inspiring compendium of video on the web YouTube to try and find some new Independent Music groups. To my amazement I found nothing but the big major label brand names that are everywhere anyway. I wanted to find new music! What's a body to do?

I realized as quickly as the winter's night closed the last sunset there was a problem. With days of work I could find a few interesting groups on YouTube, but quite frankly, the picking is very slim and I know there is a lot of good music waiting out there. Look, that is what you need to think about, look and be seen. You have to be seen to be heard and music video is the way to do that.

The first goal is to get you musicians to create more videos from your already existing tracks. My next goal is to point you in a direction where you can be easily found.

Towards that first goal I shall point you all to get your band promo working microsoft movie maker programs to your advantage. This should be on the computer you peruse the Internet with, assuming you have a PC. If not you must get access to some kind of simple video editing program. Dump your full quality soundtrack onto the timeline and start making a video. Take images of the band or make them up and create a video around your music. Something tasty.

A good place to get images and film clips that are public domain, for your new impressive video production, is the Internet Archive at http://www.archive.org/details/movies. There should be plenty there for you to work with and get your music ready to be seen. I have not only pointed many a band to this treasure trove of clips but have seen the extraordinary videos that have been fashioned out of them.

If you are stuck for creative juice in video gather up your friends. Ask your visually inspired friends to do it for you. It is on your computer, easy to use and produces a file you can upload almost anywhere.

Once you have that file you must upload it everywhere. I mean everywhere. You have to get on YouTube because you just have to. At the same time you can be sure that you will never be found there. The only views will be your friends, family and you (okay, sure a few stragglers will fall there). YouTube thrives on the traffic you bring them and you will get a few strangers that may fall into your material. However do not depend on this to be your key to world stardom or discovery. You must expand out and find places to be seen.

I always suggest that musicians put their creative efforts up at MusicTV http://www.MusicTV.com/share/ because they are a strictly niche music site. Here you upload your music video where they convert and host your material in FLV format. They give you code to put the video on your own site, blog or wherever at the same time as promoting you on a music only site. You put your own keyword tags and do not have to add "music video" or "Independent Music" and can focus on what your group is all about. You can select up to three categories, or genre, to display under and the search looks at tags and descriptions to provide results. The tags become relevant to search as well as the terms in your description.

You can put your music in a group and be found in groups. All of a sudden you pop up in a search! You get on the front page easier and you can be found. People are there for music and it is broken down to genre. Everything is fed with RSS feeds! That means all content is broadcast to all the important news consolidators on the Internet. It is a great starting point for any group.

The best feature for me is I can find and share all the new music on this site because the site is all legal. No one is allowed to upload "Madonna" video except Madonna. So that makes this website a home to the Independent musician. MusicTV.com has been an independent music site for independent musicians who want to be seen since 1996 and continues their good works.

Now it is up to you to get onto your video program and get your music seen! Catch the wave now!

Randy Penn is a writer extraordinaire, poet, storyteller, soothsayer, sonnet master, master of haiku and documentarian of the unusual. When you need a randy writer look no further than your Randy Penn http://www.RandyPenn.com When you need a good read!

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